Find out everything about your competitors! A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique! I have strong researchers networking worldwide and I’m Certified by ACI (Fuld-Gilad-Herring Academy of Competitive Intelligence) and Strategic and Competitive Intelligence Professionals (SCIP). LinkedIn: /in/lucasmilanez/ Possibles outcomes you can get (they are just exemples): Background – location of offices, plants, and online presences – history – key personalities, dates, events, and trends – ownership, corporate governance, and organizational structure Products – products offered, depth and breadth of product line – new products developed – Technology Stack Marketing – objectives, mission – segments, market shares (estimates) – online promotional strategy – distribution channels used – pricing Personnel – number of employees, key employees – strength and style of management Financial – Funding over time – Investors over time – Estimated Revenue
